Decks

Design

Branding

Art Direction

For pitching and translating ideas, a sharp deck can make or break a project. Here are a few examples of decks I have contributed to.

YouTube Brandcast

Slide titled 'Approach' with five colorful graphical icons and text explaining key concepts: 1. Wrapper - Keep the show concept in mind. 2. Opener - Launch the event with an opening film. 3. Creator Showcase - Engage creators during the show. 4. Visual Techniques - Use visual ideas throughout the show. 5. Magic Moments - Use moments to excite and engage the audience. Branding and footer information at the bottom.

Digital platforms and publishers show off new programming, formats, and advertising capabilities to advertisers. Using YouTube’s top creators, we were responsible for making the lead film to open the Brandcast Showcase in 2023. Here are moments from the deck that stood out.

Table titled 'Summary' with columns labeled WRAPPER, OPENER, CREATOR SHOWCASE, VISUAL TECHNIQUES, MAGIC MOMENTS. Rows list various YouTube features like relay, mirror, golden ticket, and others, each marked with colorful icons representing different visual elements.

Tripadvidor

A digital illustration featuring an airplane, a boarding pass labeled Munich, and a green background with white text about travel experience.

Green background with large text reading '2022 Unpacked' and small logos of Tripadvisor and Entropico at the bottom.

Working on the pitch for Tripadvisor Unpacked started with their iconic green and yellow branding. We paired that with our original idea of unpacking Tripadvisor’s end of year stats the way you would unpack your luggage.

Tourism promotional graphic for Punta Cana, Dominican Republic, featuring a green background, a pink instant camera, Polaroid pictures, a pen, and a travel quote.

A colorful presentation slide with sections about paper textures, stickers with graphic effects, thick text, and grid/timeline layouts, including images of travel-related stickers, a pineapple, a cake, and a passport with stamps.

Mobile app onboarding screens titled "Topline User Journey", showing five steps: 1. Welcome screen prompting to type your name; 2. Ready to unpack? with travel-related items; 3. Browsing content including posts, tips, photos, reviews, and trends; 4. Asking "Where to next?" with a destination randomizer; 5. Head home screen with a pathway back to the Tripadvisor home page.

Entropicomedy

A webpage with a colorful tab menu at the top labeled options like 'OPP', 'WHY', 'STRATEGY', 'IN SPO', 'HOSTS', 'LOCATIONS', 'PRODUCTION', 'SET', 'DISTR'. Below, a URL 'https://www.entropico.com/comedynight' is entered. The main area displays a loading bar with the word 'LOADING...' above it. A sentence below the bar reads, '50% comedy show, 25% networking event, and 25% party, 100% lit.'

This deck was the beginning of what became our comedy show, titled “Laughter Hours”. This was the original pitch deck- you can see that the project really transformed from the initial branding and design.

Two digital screens displaying promotional images of a car event, one with a large display of the words "The Next Victory Lap" and the other showing a race car with the number 2 surrounded by a crowd of people.