Sunset Disco

Design

Branding

Art Direction

Event

During a collaboration with Google, for Entropico, I created an event called Sunset Disco. It combined bespoke branding and event planning that took place at The Edition Hotel West Hollywood.

Abstract shape resembling a cloud or blob against a pastel gradient background, with text indicating Bella Whittaker-Inserra, Dinner/Disco, June Ninth.
Abstract sunset with gradient colors, a large circle in the center, and contact information for a dinner/disco event at 9040 W Sunset Blvd on June 9th at 7:30 PM.

The design for “Dinner/Disco” got its inspiration from the classic sphere shape of the disco ball in combination of the dusky, hazy colors seen during a classic Los Angeles sunset. A simple inverse of the foreground and background gradients create this simple, yet effective design.


Above on the right, there is a transformed invitation, which was a unique, 3D gif each attendee had to show to enter the second half the evening at the Sunset at The Edition.

Blurred abstract gradient background with pastel colors and rounded arch shape.
Menu from Entropico, featuring starters, appetizers, entrees, sides, and dessert, with dishes like milk bread, raw cauliflower cacio e pepe, Greek orata, sweet potato curry, crispy fingerling potatoes, and gooseberry phyllo pizza.

Menu design which pulled elements from the invitation. These menus are pictured below in the event space, along with additional shots of the evening. In the photos of Sunset at The Edition you can see the disco ball ceiling which sparked inspiration for the event name and branding.

Indoor dining area with round and rectangular tables decorated with pink vases holding pink and yellow flowers. Wicker chairs surround the tables, and there is a wooden bench in the foreground. The area is lush with greenery and partially open to the sky.
A table set for a meal outdoors with pink, white, and yellow flowers in pink vases, candles, and pastel-colored napkins.
A dining table set for a meal with pink, yellow, and purple floral centerpieces in glass vases, each place setting has a white plate, a white napkin folded over it with a gradient pastel-colored menu on top, and silverware, with additional seating chairs around the table and lush green plants in the background.
A ceiling decorated with numerous shiny disco balls of various sizes reflecting lights.
People dancing in a nightclub under a ceiling of reflective disco balls with vibrant blue and red lighting.
A DJ wearing sunglasses and a light blue shirt operating DJ equipment in a room illuminated by purple and orange lighting, with shelves full of vinyl records in the background.