Tripadvisor Unpacked

For Tripadvisor’s end of year analytics we were asked to design an immersive and interactive experience. An original concept paired with a visual identity created this stunning website. Unpack HERE.

Design

Branding

Art Direction

Smartphone screen displaying the TripAdvisor logo with the word "Unpacked" and graphics of luggage and a location pin.

Using TripAdvisor's established branding identity, we designed a world for their impressive statistics to live in. Their iconic colors and unique experiences, curated by their users, were reflected throughout this experience. Using Figma, I mocked up the UI of how I wanted the site to look, following TripAdvisor's brand guidelines. Then, I worked with a programmer to bring it to life.

Illustration of a person browsing a map with a photo of the Eiffel Tower and a label indicating 20.2 million traveler searches for Las Vegas, with a yellow background and text about traveling and big cities.
An image displaying the number 1,636 in green and black text, indicating shark-diving experiences booked, with a snorkeling mask and snorkel on the right.

Above: Tripadvisor’s most booked experiences of the year presented with 3D icons.


Below: Scrolling through the Tripadvisor Unpacked website on a desktop mockup.

Open laptop displaying the TripAdvisor Unpacked webpage with travel-related icons.