YouTube Game On

Design

Branding

Art Direction

We created the visual identity, marketing campaign, collaborated with YouTube Creators on original content, produced our own games and blended all of these elements together to create a truly interactive online event. Watch the stream HERE.

A bright green laptop showing a YouTube stream of a video game with colorful graphics and a live chat, on a green table against a blue background.

A colorful digital graphic with the words "GAME ON" repeated in various layers and styles. The background has a neon green border with blue text and a central black area with layered 'GAME ON' text. There are pixelated space invader icons in white and blue.

To bring the gaming elements to life, we took classic shapes in gaming and turned them into our key identity elements. Plus signs, circles, and squares can be seen flying through on screen graphics and loading pages.

The colors used on this project found inspiration from the gaming industry. Bold, loud colors placed on neutral backgrounds grabbed viewers’ attention.

Abstract colorful graphic design with geometric shapes and the word Gaming.

Three colorful posters on a wall, each with the phrase 'GAME ON' and a date, 08.27.2022. The left poster is bright green with black text, the middle is black with neon green accents, and the right is blue with white and green text. Below the posters, there are three chairs, two with blue and green striped slats, and one with a white frame and green slats.

Above: YouTube Game On branding elements presented on marketing material.

Below: Motion graphic of gaming segment introduction.

Text on a gray background saying "Starting in" repeated multiple times in large, outlined, bright yellow letters.