YouTube Tarot

Design

Branding

To spotlight YouTube’s growing tarot community, we created a world-first interactive tarot experience for World Tarot Day. The bespoke tarot deck featured YouTube creators, and readings were channelled through three storytelling themes – Love, Wellness and Fortune. Get a reading HERE.

Digital screen displaying three focus areas: Love, Wellness, and Fortune, each represented by a woman with symbolic background elements, under a cloudy sky.
A circular arrangement of tarot cards with a purple background. In the center, there is a YouTube logo, the word 'TAROT,' and the number '100.'

The creative direction, branding and card artwork took inspiration from traditional tarot tropes and Pamela Colman Smith’s classic deck. The tarot cards were artfully woven with our YouTube Creators who took center stage on the cards.

Young woman in pastel lavender dress with long, wavy hair, standing with a phone in hand against a dreamy, pastel-colored clouds background with floating butterflies and soft light bubbles.
An online tarot reading page featuring The Empress card on the left side, with a woman in a field and sunset, and The Hierophant card on the right side showing two crowns, and two men in red robes with crossed keys. The page has categories like abundance, creativity, and fertility and describes The Empress as symbolizing abundance, groundedness, and awaiting manifestations to mature.

Above: Stills taken from the website featuring creator Vanessa Somuayina.


Below: Some of YouTube’s most famous creators transformed into tarot cards.

A digital tarot card reading featuring five cards with fantasy-themed artwork and titles, set against a colorful, cloudy background. The middle card, 'The High Priestess,' is prominent, with others titled 'The Fool,' 'The Magician,' 'The Empress,' and 'The Emperor'.